LAS VEGAS REVIEW-JOURNAL
Written by: David Danzis
A new sportsbook operator could be coming to town.
The Nevada Gaming Control Board recommended licensure for Boomer’s Sports Book, which will operate a retail location at the Commercial Casino site in Elko, two satellite sportsbooks at Ellis Island hotel-casino in Las Vegas and Casino Valle Verde in Henderson, and a mobile application for digital betting.
Joe Asher, president and chief executive officer of Boomer’s Sports Book, said the new venture will only be available in Nevada and has no plans to offer any other type of gaming beyond sports. Asher, the former CEO of William Hill’s U.S. operations and former president of sports betting for IGT, said Boomer’s Sports Book will be “Nevada’s only independent sportsbook.”
“We think there is room in the market for an independent operator, as William Hill was before it was acquired by Caesars (Entertainment in 2021) — someone casinos can partner with for sports betting that is not a competitor to their core business,” Asher told the GCB during its monthly public meeting on Wednesday.
The Nevada Gaming Commission will consider approving the license applications for Boomer’s Sports Book at its next meeting. Asher said……
