CDC GAMING
Written By: Buck Wargo
Boomer’s Sportsbook is moving to open a sixth sportsbook by the end of next week, while Caesars Sportsbook is preparing to take over the branding at its four William Hill properties in northern Nevada. The two companies will appear before the Nevada Gaming Commission Dec. 18 to seek approvals, having received recommendations from the Nevada Gaming Control Board.
Boomer’s plans to open a kiosk-only sportsbook at the Mizpah Club in Tonopah, a mining town halfway between Reno and Las Vegas.
“It’s a hidden gem in the Nevada desert and it makes a perfect stop for travelers between Reno and Las Vegas,” said Gina Cervone, vice president of legal and compliance for Boomer’s.
The plan calls for an opening on Dec. 19 if granted approval by the Commission and it will mark Boomer’s sixth sportsbook opening since the independent operator launched in August. Boomer’s also has four applications pending with the Gaming Control Board.
“Business has been going great,” Cervone said. “We are excited to be expanding in various areas of Nevada.”
Boomer’s will be competing in Tonopah with William Hill, which has been locked in a competition with the startup that has taken away some of its former clients.
“If you approve our application, we will be the alternative, urging locals to check the price, so people don’t have to choose between us and the competition,” Cervone said. “They can have both apps and bet with us, and [bet] at the better price.”
MIzpah Club owner Ramsey Cline told regulators he went with Boomer’s, because he considered it a fair offer, after talking with other casinos around the state. He praised Boomer’s CEO Joe Asher.
“Other licensees I talk to about their sportsbooks, a lot of them said their relationships were lacking,” Cline said. “Joe came into the market with a new approach and tried to include the licenses on the mobile side as well, which was very fair,” Cline said.
Cline called Tonopah an “island in the middle of the desert” with not many options for sports betting. William Hill has a kiosk at the Banc Club, where he said the hours are limited from noon until 8 p.m. Some 60% of Mizpah’s customer base in the summer are…..
