ACTION
Written by: Virginia Gandolfo
Boomer’s Sportsbook isn’t easing its way into the sports betting industry: it’s lacing up and charging the Nevada turf like it’s already down a touchdown. The buzz? Loud. The app? Still in the works. And the Boomer’s Sportsbook promo code? Locked up… for now.
And yeah, maybe you’re thinking: “No code, no launch, why bother yet?”, which is a fair point, but here’s the thing: this doesn’t look like just another cookie-cutter online sports betting rollout. From everything I’ve seen, Boomer’s is coming in with its own playbook. And if the launch-day bonus is anything close to what’s been hinted at, it won’t be some throwaway offer either.
So if you’re a regular in Las Vegas, or just tired of the same recycled promos from the usual legal online betting sites, Boomer’s might be exactly what the scene needs.
Who’s Running the Show?
So, who’s behind Boomer’s? None other than Joe Asher. And if that name rings a bell, you’ve probably been around the block. He ran William Hill U.S. before Caesars stepped in, and then moved over to IGT to work on the backend that powers some of the biggest sportsbooks in the country. Now? He’s doing his own thing: launching an independent operator right here in Nevada.
And this isn’t just a solo act either; Asher’s rolling with a crew that knows how to build something real. Nick Bogdanovich is in the mix (yeah, the SBC Hall of Famer who’s been setting lines longer than some bettors have been alive), then there’s Dave Grolman (another name that means business when it comes to sportsbook operations), and for the compliance side……
