CDC Gaming
Written by: Buck Wargo
Sports betting Hall of Famer Joe Asher received a recommendation from Nevada regulators Wednesday to launch an independent race and sportsbook that would begin taking bets in August in northern Nevada, the Strip corridor, and suburban Henderson, and possibly open in another 10 locations within a year.
The Nevada Gaming Control Board after an hour-long hearing gave its approval to Boomer’s Sportsbook and the application now goes to the Nevada Gaming Commission on July 23.
Asher launched Brandywine Bookmaking under the Lucky’s Race & Sports Book brand in 2007 before selling it to English bookmaker William Hill, where he became CEO of its U.S. operation in 2012. When Caesars Entertainment acquired William Hill in 2021, Asher eventually became president of sports betting at IGT, before leaving that position a year ago. Asher is a minority owner in Stockman’s Casino in Fallon.
The new operation will be located at The Commercial Casino in Elko where Brandywine has obtained that operator’s state gaming license subject to Commission approval and is leasing a portion of the property and building a sportsbook. The other sites include……
