CDC Gaming
Written by: Buck Wargo
Nevada’s newest sportsbook launched near the Strip Monday afternoon in the typical Las Vegas fashion for openings, with showgirls and dignitaries who not only cut the ribbon, but placed the first bets.
Boomer’s Sportsbook opened at Ellis Island, where the formal ceremonies were held, and at Casino Valle Verde in Henderson without the pomp and circumstance. Both openings followed Boomer’s launching Friday at The Commercial in Elko, where there were similar ceremonies with local politicians.
This marks the state’s only sportsbook that’s not owned by a casino operator. It took Joe Asher, former owner of Lucky’s Race & Sports Book that was sold to William Hill in 2012 and acquired by Caesars Entertainment in 2021, to give casinos another option to operate their sportsbook.
Asher said Monday that pending regulatory approval, Boomer’s will open a sportsbook in Carson City in late September and another in Las Vegas by the end of the year. He declined to name the casinos and reiterated that he plans to have 10 properties signed up within a year.
“I would bet the over on that; I think we’re going to surpass that goal,” Asher said. “There’s a lot of interest in the market for casinos looking to do something different. They haven’t had a whole lot of options for partnering with sportsbooks and clearly, there’s room in the market to offer people an alternative to the William Hill model, which we’re trying to do.”
Las Vegas Mayor Shelley Berkley and former Mayor Oscar Goodman were on hand to open the property, along with Ellis Island and Casino Valle Verde owner Gary Ellis.
“Being in the sports business with Joe Asher is like being in the football business with the Kansas City Chiefs,” Ellis told the crowd. “He’s the GOAT. He’s respected by everyone in this business.”
Goodman placed a $500 wager for…..
