LAS VEGAS REVIEW-JOURNAL
Written By: Richard N. Velotta
Nevada’s newest sportsbook company is also the state’s fastest growing.
Boomer’s, the new company operated by veteran sportsbook executive Joe Asher, the former CEO of Caesars Entertainment’s William Hill franchise, was licensed to operate a book at Casino Fandango in Carson City in a unanimous vote by the Nevada Gaming Commission on Thursday.
Asher appeared before the commission last month and was approved to operate Boomer’s at Elko’s Commercial Casino on Aug. 1 with satellite operations opening days later at Ellis Island Casino in Las Vegas and Casino Valle Verde in Henderson.
Asher told commissioners he negotiated establishing a book at Casino Fandango to replace William Hill there but knew it probably wouldn’t be possible to open before the start of the football season based on William Hill needing to give notice to end its month-to-month lease agreement.
But William Hill was allowed to give a one-month notice instead of two setting the stage for Asher to set up at Casino Fandango in time for football wagering.
The Nevada Gaming Control Board conducted a special meeting earlier Thursday and recommended approval of licensing for Boomer’s at Casino Fandango. Less than three hours later, the commission approved the board’s recommendation.
Asher said account signups are increasing rapidly for Boomer’s with the company’s incentive to offer $250 in bonus bets with a $250 deposit. Asher said Boomer’s also will……
