LAS VEGAS REVIEW-JOURNAL
Written by: David Danzis
An off-Strip casino in the midst of a $35 million overhaul is now home to Nevada’s newest sportsbook.
Boomer’s Sports Book debuted at Ellis Island on Monday afternoon. The ribbon-cutting ceremony featured Boomer’s President and CEO Joe Asher, Ellis Island owner Gary Ellis, Las Vegas Mayor Shelley Berkley and former mayor Oscar Goodman.
The 86-year-old Goodman placed the first in-person wagers, putting money on the Las Vegas Raiders to win the Super Bowl this upcoming season and the San Diego Padres to win the World Series this season.
Boomer’s went live this past Friday at the Commercial Casino in Elko. A third location will open at Casino Valle Verde in Henderson, which is also owned by Ellis.
Boomer’s Sports Book will run on IGT’s PlaySports platform and hardware.
Asher, the longtime sports betting executive, said Boomer’s will only be available in Nevada. The former CEO of William Hill’s U.S. operations and former president of sports betting for IGT said the local market is key to Boomer’s success.
“The future of this business is going to be heavily dependent on what happens here in Las Vegas,” he said.
The Boomer’s Sports Book mobile application is available on both iOS and Android devices.
Nevada gaming regulations……
